Opening our first retail boutique on Rodeo Drive in Beverly Hills will serve several purposes.

• An outlet for all of our fashion and accessories.
• A blueprint for a worldwide chain of Miss Beverly Hills boutiques in the finest cities and locations.
• A focal point for public relations and marketing social/celebrity gatherings and charity events.

Imagine yourself outfitted in any of our beautiful products and see yourself as the Miss Beverly Hills woman.

From Calvin Klein to Hawaiian Tropic, professional private label branding companies have chosen to focus on the marketing of a label's image. Clothing, cosmetics, suntan oil, chocolates, and personal accessories are all initial target product lines. Additional product lines may include vitamins, beverages, and business sponsorships. There is tremendous leverage in using a well-known and established name such as, "Beverly Hills," and all it encompasses, to carry the identity through to product licensing. A perfect example would be the "Signature Shop" at The Beverly Hills Hotel. A wide variety of private label products bear The Beverly Hills Hotel name from terry cloth robes to pet products.